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Peeling off the layers

Trying to be authentic when there are so many Jakes

2 min readFeb 10, 2018

Whenever I wrote a blog post back when I had a job, I used to think about how, in some small way, I represented my employer. I still really tried to sound like me, but I was never completely unaware of my boss. This isn’t to say that my bosses were hounding me all the time, far from it, I hounded myself without realizing it.

This perceived constraint is now gone, but I still have plenty of fake voices:

  • There’s promotional Jake, always thinking about how to get you to sign up for his newsletter or buy his book or come to his workshop. I can’t make that guy shut up.
  • There’s apologetic Jake, who backtracks so he doesn’t offend anybody. Is it because he’s really nice, or because he cringes at comment arguments?
  • There’s provoking Jake, who has strong opinions and writes adversarial clickbait headlines, hoping you’ll come and read. That guy is a jerk.

This sounds sort of jokey (there’s a jokey Jake too, and they’re all dad jokes) but I’m dead serious. Writing is talking, and if I’m not talking like me, I’m not me. This is about life, man.

I keep thinking about this: In The Voyage of the Dawn Treader by CS Lewis, there’s a scene where a character called Eustace has been turned into a dragon, and he tears his skin off, layer after layer after layer, to try to turn back into a boy. But it’s not till Aslan, a magic lion, tears it off for him — and it really hurts — that he’s transformed and he’s himself. In the book, it’s some allegory about Jesus. I’m not necessarily saying I need Jesus, but jeezus, being myself ain’t easy.

This post first appeared on The Pastry Box Project.

Jake Knapp
Jake Knapp

Written by Jake Knapp

Writer, designer, person. Author of SPRINT and MAKE TIME. Co-founder of character.vc. More at jakeknapp.com.