Build your design portfolio around one awesome story

1. Pick one project. JUST ONE!

2. Squeeze out the best possible story

3. Find images to support the points in your story

4. Practice telling the story out loud

5. Tell the same story over and over and over again

6. Lastly, make your portfolio

7. Make it pretty

That’s all I got

This is my portfolio from 2006, which I used to get a job at Google. I know it’s laughable nowadays (I built it in Flash, if you can imagine!) but the key thing that still holds up is the idea of stepping through a story with short, clear headlines and text explaining each point. It’s like a slide deck on a web page. And yeah, I know there are other projects in the left nav, but they were thin—it was all about Encarta, baby!

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Writer, designer, person. Author of SPRINT and MAKE TIME. More at jakeknapp.com.

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Jake Knapp

Jake Knapp

Writer, designer, person. Author of SPRINT and MAKE TIME. More at jakeknapp.com.

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